Analyse how terry leahy's approach companies with that of a charismatic leader?

I think I understand the question but not absolutely sure. Ryanair have a strategic cross functional belief in reducing cost. Everything they do must cost less than any of their competitors and must support every part of every function.It is a well defined strategic pattern.

What Terry does is he uses his position to get free advertising (not cheap advertising but FREE) it is all part of the strategic approach.

I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.