Are there mini cooper's that aren't stick shifts?

Automatic transmissions are just easier. Many who drive to work or for work would rather not be bothered by a constant need to shift. In some cases, adults who spent their teenage years and early 20’s driving stick see the automatic as a welcomed luxury.

Children raised in such families are left to inherit their parents’ automatic cars, doomed to a life mundane driving, devoid of a manual shifter. Without properly educating our youth about the joys of a standard transmission, the stick shift will surely become extinct. Fortunately for manual maniacs like myself, there are actually car manufacturers who feel just as strongly about the joy of driving and the role that standard transmissions play in this process.

MINI calls it “Manualhood,” and it is the focal point of their latest marketing campaign. As part of this promotion, MINI has been espousing the merits of the manual, pointing to its lower starting price and fantastic fuel efficiency. Of course with MINI, the way they communicate the methods used to promote the message are often more entertaining than the message itself.

• MINI has stickers for drivers to put on their vehicles letting those who pass know the vehicle is a manual. • There is a help line “855-Manual UP” that explains the virtues of manual driving and what it means to be a part of this special community. • MINI is also showcasing their new hill-start assist technology which helps new drivers avoid rolling backwards when starting on an incline.

The Manualhood campaign is a bold move considering the dip manual vehicle sales has taken in the United States. AOL Auto reported that in 1985, 22.4% of all vehicles sold in the states had a stick shift. Fast forward to 2010 and that number drops to 5.5%.

MINI, however, shows much stronger numbers in this shrinking market. 34% of MINI Coopers, Clubmans, and Convertibles were purchased with a manual transmission. In New England, 50% of those vehicles are standards.

As these numbers prove, people who drive MINIs appreciate a manual transmission; the stick shift is interwoven into the sporting brand that MINI embodies. “Manual is the essence of MINI; it’s about the fun of motoring. As longtime driving enthusiasts, we look forward to MINI’s success.