ASID Update: What is Good Interior Design Worth to the Bottom Line?

By Rita Carson Guest, FASID Most interior designers I know would agree that, compared with many other professional services, interior design is under-valued in today's market. Many clients regard design services as a commodity to be bought at the best price; not as value-added professional services where the true value lies in the talent, knowledge and experience of the professional hired to deliver them. I believe the key to receiving fees equal to the true value of our interior design services is educating our clients about the bottom line benefits we provide.

To start with, examine how you are currently marketing your design services. Do you promise a good price or value-added benefits? Do you discuss time and materials, or do you provide special insights to clients who look at the world through a different lens than designers do and help them see the connection between good design and their business objectives?

Design and the design process are among the hottest topics in ... more.

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