ASP.net MVC routing with optional first parameter?

In your case sponsor should not be treated as a constant part of URL, but as a variable part.

In addition to adding a second route before the default route, as Sergey said in his answer, you also must add a RouteConstraint to the initial route, to enforce that the {sponsor} token is the name of a valid sponsor.

You have to make sure that there will be no accidental overlap of certain routing rules. For example say you are putting the language as the first tag, make sure there will be no news-categories that have 'en' for a name. I know this is a stupid example but I think you get the picture.

Make sure you put the least accurate routing rules last.

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