This would be a bit more work, and is prone to issues with upgrading, but you can take the Bonjour MSI and decompile it using dark. Convert the decompiled MSI into a Merge module that can be included with your installer, and you will have a single install. I have done this with some driver installs in the past, and it is usually not that complicated.
You'll need to use a bootstrapper to chain the Bonjour install with your installer. If you are using WiX 3.5 or earlier, this is a good guide. You could also give burn a try in WiX 3.6 if you want to do everything in WiX, but it's currently still in beta.
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