Can anyone recommend some good books for brainstorming techniques to be used in advertising agency setting?

Can anyone recommend some good books for brainstorming techniques to be used in advertising agency setting. Do you have experience with using brainstormings to develop advertising campaigns and advertising strategies. Any good books to recommend?

Asked by lennybruce 59 months ago Similar questions: recommend books brainstorming techniques advertising agency setting Business > Marketing.

Similar questions: recommend books brainstorming techniques advertising agency setting.

We went through that some years back and developed a bibliography Isaksen, S. G. , Dorval, K.B., & Treffinger, D.J.(1994).

Creative approaches to problem solving. Dubuque, IA: Kendall/Hunt. Isaksen, S.G.(1995).

On the conceptual foundations of creative problem solving: A response to Magyari-Beck. Creativity and Innovation Management, 4, 52-63. Isaksen, S.G., Dorval, B.

K. , Treffinger, D.J.(1996).Brainstorming. Think: The Magazine on Critical and Creative Thinking, 7, 11-14.

Parnes, S.J. , ed.(1992). Sourcebook for creative problem solving. Buffalo, NY: Creative Education Foundation Press.

Parnes, S.J., Noller, R.B. , Biondi, A.M. , eds.(1977). Guide to Creative Action Part 3. New York: Charles Scribner's Sons.

http://www.amazon.com/Creative-Approaches-Problem-Solving-Framework/dp/0787271454/sr=1-2/qid=1168600073/ref=sr_1_2/105-6738491-9386869?ie=UTF8&s=booksCreative Approaches to Problem Solving: A Framework for Change ILLUSTRATED (Hardcover)by Scott G. Isaksen, K. Brian Dorval, Donald J.

TreffingerList Price: $69.95Price: $49.66 & this item ships for FREE with Super Saver Shipping. DetailsYou Save: $20.29 (29%)This one is the best Sources: My answer .

A great little book I worked in advertising for many years; my work even won a few awards. The book we all loved was by James Webb Young, with a forward by William Bernbach. You can't get better advertising minds than those.

Check it out. Rikkim's Recommendations A Technique for Producing Ideas (Advertising Age Classics Library) Amazon List Price: $6.95 Used from: $3.65 Average Customer Rating: 4.5 out of 5 (based on 15 reviews) The style is a little dated, but the content is as useful as ever.

Purple Cow The Purple Cow was short and sweet and was full of inspiration on how to come up with innovative ways to market. Wiseleyb's Recommendations Purple Cow: Transform Your Business by Being Remarkable Amazon List Price: $19.95 Used from: $9.24 Average Customer Rating: 4.0 out of 5 (based on 142 reviews) .

Marketing and advertising a small business.

I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.