Yes, a free-lancer cannot own a trademark on your goods or services because only the company that actually USES the trademark has any claim to its ownership The copyright law protects different rights and they can be owned by different parties. However, you should always try to get the copyright ownership in free-lance materials "assigned" to your company as well, or at least an exclusive license, so your free lancer doesn't simply sell the same materials to your competitors.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.