Dealing with Alias URLs in CakePHP?

A very interesting question. I think I would use item #3. It's not really that messy -- after all, this typically is handled by the pages controller in my stuff.

That's how I'd handle it - hardcode your routes to your controllers in routes. Php, then have a matchall route that will work for your promo codes. This allows you to keep legacy URLs, as well as use a lot of the standard cake stuff (you probably will just have to explicitly state each of your controllers routes, not such a chore...) Additionally, it will let you do some cool stuff with 404 errors -- you can put some logic in there to try and figure out where they were trying to go, so you can superpower your 404's.

Note: I'm making an assumption that your promo URLs are in the form of "domain.com/advert-259" or something like that (i.e. No "domain.com/adverts/advert-259'). That would be just too simple :).

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