Many cellular subscribers used paging in conjunction with cellular service to mediate costs.
12 Three 6 Mafia's "2-Way Freak" and the smash hit "Bugaboo" from Destiny's Child also make reference to pagers. Pagers were a featured segment on the 1991 episode I Love the '90s: Part Deux. The segment explored the device's entrance into mainstream pop culture; it also discussed the humorous use of calculator spelling to send messages through the devices.
The growing popularity of cellphones in the early 21st century was accompanied by a corresponding decline in pager use by the general population. This shift accounts for Sam Flynn's amusement when Alan Bradley says "I was paged last night" in Tron: Legacy. Likewise, the 30 Rock sitcom character Dennis Duffy attracts disdain and mockery for his career as a pager salesman.
The use of pagers by the Barksdale crew of drug dealers in Baltimore features prominently in the first season of the HBO series The Wire. Pagers also have privacy advantages compared with cellular phones. Since a one-way pager is a passive receiver only (it sends no information back to the base station), its location cannot be tracked.
However, this can also be disadvantageous, as a message sent to a pager must be broadcast from every paging transmitter in the pager's service area.
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