Benetton always does something to get attention. Like PT Barnum once said, "I don't care what they say about me as long as they spell my name correctly". This is all about publicity.
Everyone will talk about their ads and it will be good for business.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.