Go for unnatural hair colors! Kids and most parents appreciate people with confidence. If you want more customers, then unfortunately you'll have to avoid people with tattoos and real piercings.
A LOT of parents out there would never put their children in a "bad environment". But honestly in my opinion, good riddance to those fools to judge physically.
I think that taking a person's physical appearance and style into consideration for this is entirely stupid. Anyone who thinks like that should learn a thing or two from their children, who aren't judgmental assholes until they are taught to be. And if a parent is so stupid that they want to try and shelter their kids from 'Such people!' Then good riddance.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.