That really is an interesting question. On the one hand, to support the cause in this way, you have to eat unhealthy food. Although, I believe that KFC how has healhier choices on their menu and not just fried chicken.
I haven't been there in quite some time, but I think that's what I remember from the tv spots. On the other hand, just because people say they are going to eat healthier and be better doesn't mean that they will. People have great intentions and then when they get busy, out comes the fast food.So, the pink buckets will be raising money and raising awareness at the same time.
People will eat KFC whether or not the business is donating money to a worthy cause. This way, I guess, they are doing both. We might also consider that this is for breast cancer.
I don't know if there is a link between food and breast cancer. That could be another reason why the campaign might work.At the end of the day though, the money is going to a charity. I don't think people are going to suddenly go and buy KFC just because they are donating to a cancer charity.
There are other ways to support the pink ribbons without eating fried chicken.So, I think this is just for those who are already eating KFC and helping to donate.
As long as money is going to the charity it is helpful. You can't expect KFC and all other unhealthy businesses to go belly up. I think the problem is in excess not the controlled eating of their product.
I had a similar reaction. Something about that whole campaign just seems off, and the commercial with all of that chicken lined up is just gross. I think it does make the foundation look a bit desperate, since it does look like a deal with the devil.
Then again, the tobacco company Phillip Morris puts a lot of money into anti-smoking ads for teens, so I guess in some ways, it's an attempt for the company to improve their image, and if you wanted to look past the greasy (literally) feel of it, you could think of it as penance. They do "owe" the health community, in a way, for their contributions to the general decline in nutrition and well-being. (Yes, we're all responsible for our own choices, I realize, but KFC just doesn't need to even exist).
Since money is going to a worthy cause, I guess it's a good thing. It's ironic that customers are helping the sick while also making themselves sicker, but there's a certain element of pessimistic realism here that I have to give them credit for. People are going to eat junk, line their arteries with fat, and suck down soda like there's no tomorrow anyway.
I guess some good might as well come of it.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.