Does whiteness or brightness on its own describe white paper colour?

No. It is quite possible to have two papers which have the same brightness, or the same whiteness, but nevertheless look very different. For example, one may look much duller and bluer than the other.

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I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.