Don't touch your customer beliefs. - Don't cheat your potential customer. - Don't harm you customer feelings, like using so bloody scenes to ask him to donate.
- Don't take so much time from him, many words or scenes are unfair. - Don't treat him like a crazy man, "making smoking Ad then telling him enjoy the healthy body with less Nicotine"etc Hope it will help.
I loved that one campaign that Dove soap put out a couple years ago that that took a picture of an average looking woman and in super quick mode they went through all the motions that are done when a professional picture is taken. After all the airbrushing and digital editing changing every feature on the woman to look a more `ideal` model look. Basically, the point the ad was trying to make is how much work goes into a photograph before it hits the magazines and these images of extremely beautiful women with perfect features is unrealistic, I mean, the models don`t even look like they do in the magazines in real life.
I thought these ads were brilliant because it showed women, particularly younger, more impressionable ones how the process really went and the same could be done with a photograph of themself.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.