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I have never understood how HubSpot can work with their business model. As you mentioned there are several services that offer much the same tools for a cost of NOTHING. Of these services I have given Google Analytics a try and must say I do like it though I actually sell hosting and provide AwStats on my servers with my hosting accounts, so I tend to stick with that (since it is server side I believe it gives slightly more exact numbers while services like Google Analytics is a slightly more general option).
I really do believe using something like this is all a startup has to have for their website, so long as they are devoted to the site and making adjustments as needed. SEO all-stars can be a great resource but the services they offer are ALL things a normal individual can do if they take the time to understand how Search Engine Optimization works.
The problem with these SEO genii is that they all claim to be experts on it but somehow they only apply their knowledge into bringing more traffic to ... yeah, you guessed it, their SEO websites. Kind of a circular reference. Most of what you need to know still comes out from Google's services (as spoon already told you), and Google never charges you to look at their basic data.
Between the Google tools for web masters, and whatever traffic tracker you are using, you should be able to get the same information that these others want you to shell out $250+ per month for.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.