Hold some kind of music concert. Battle of the Bands is pretty fun. Make it real cool though.
Contact some celebrities, that would draw people to an event. Also look into a movie night: big projector, outdoors. Maybe I'm up the wrong tree.
Get some sort of photo contest going, use Facebook. People will take pictures with their phones. Good luck!
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.