How can online dating sites address and handle sexuality while maintaining credibility and class in their advertising?

They need to acknowledge sexuality without exploiting it in the content. When you promote sex as the reason to meet people, you’re objectifying your clients and pretty much throwing out any chance of them treating each other with great respectability. Some of the sites, like True, advocate looking beyond a person’s looks, but then use women who basically look like Hooters girls in their ads.

Sex certainly sells, but it only sells to certain people. Again, know who you want to attract. Sites like these may wind up having more males sign up, but a lot of the females will be turned off by a site that appears to be full of women who don’t look like them.

In attracting some customers, these sites may end up losing others. In this society, we certainly sexualize the females more than the males. But there’s a way to have visual be erotic and sensual without necessarily being sexual.

When sites push sex too much, I actually think it comes off cheesy. What reliable sex education resources are ... more.

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