In so many different ways. You should choose your medium based on what sort of company you are running. Who are your customers and what media are they likely to follow?
Computer companies would be advertised in tech magazines, on the web, maybe in newspapers or at tech expositions Write short articles about your web page, use keywords. Write articles you are knowledgeable or passionate about. Make your website famous and known!
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.