How did Victoria Woodhull run her campaign?

She announced her candidacy in the newspaper two years before the election. At that time, she was self-nominated. It wasn't until May of 1872 that she was formally nominated by the Equal Rights Party.

She wrote books, articles, gave speeches, organized a "congress" of followers who met at her home, and sold interest bearing bonds that would be redeemable during her presidency. There are a few extracts of articles from the Woodhull & Claflin's Weekly about the formation of the Equal Rights Party, their nomination, and her initial run for the presidency. You can find them as follows: People's Convention, Equal Rights Conventions, Our Nominees, Our Platform.

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