How do I buy jewellery wisely?

Whether it is for yourself or a gift for a loved one, buying jewellery represents a happy occasion. Here are a few tips to assist you in making an informed decision: • When comparing prices, be sure you are comparing merchandise of similar quality. • View deep discounts and wholesale prices with caution.

If it sounds too good to be true, it probably is. Moreover, one stores 50% off could turn out to be the same as anothers regular price. • To avoid any misunderstanding later on, it is a good idea to check store policies on refunds and exchanges before purchase.

• Following your purchase, treat your jewellery with care. You should not attempt to repair or otherwise tamper with your jewellery. Instead, visit your jeweller periodically to have it checked and it will usually get a professional shine up too.

• If you don't know your jewellery, know your jeweller. Deal with a reputable professional who is a member of the Canadian Jewellers Association (CJA). More.

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