How does Gallup polling work?

Gallup polls aim to represent the opinions of a sample of people representing the same opinions that would be obtained if it were possible to interview everyone in a given country. The majority of Gallup surveys in the U.S. are based on interviews conducted by landline and cellular telephones. Generally, Gallup refers to the target audience as "national adults," representing all adults, aged 18 and older, living in United States.

The findings from Gallup's U.S. surveys are based on the organization's standard national telephone samples, consisting of directory-assisted random-digit-dial (RDD) telephone samples using a proportionate, stratified sampling design. A computer randomly generates the phone numbers Gallup calls from all working phone exchanges (the first three numbers of your local phone number) and not-listed phone numbers; thus, Gallup is as likely to call unlisted phone numbers as listed phone numbers. Within each contacted household reached via landline, an interview is ... more.

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