1 I cannot profess this to be gospel but Playboy may be instrumental in the advent of THE PLAIN BROWN WRAPPER .
2 It's not like there is nudity on the cover or anything because I think I see it displayed all the time at the local newsstand. I think they put it in a clear wrapper there to keep people from reading it. I'm sure they ship it in some plastic covering, but I'm sure you can still tell it's Playboy.
I guess the question I have is, if you have the cojones to order it, why do you care if it is concealed? You're at college...you can be a big boy or girl now.
The trick to getting your direct mail campaign to take off is to keep coming up with striking strategies that work. Sometimes less is more. Get to the point with your mailer.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.