If SPLENDA® Brown Sugar Blend cost is half the sweetness of brown sugar, why is it more expensive than brown sugar?

SPLENDA® Brown Sugar Blend involves a patent-pending blending process for combining brown sugar and sucralose (SPLENDA® Brand Sweetener) to ensure uniform sweetness. It is more expensive than brown sugar because of the costs associated with blending brown sugar with the highly desirable non-caloric sweetener, sucralose. More.

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