I'm building a free tool for creating Google Adwords. What features would you like to see?

I'd like to see two versions of each ad each with a different headline, so I can do head to head click rate comparisons.

I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.