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Well, Both of them have slow process but guaranteed results.. I prefer internet marketing because that save the time and money. onlineincomepage.com.
There are lots of ways to gain market share. Social media, forums, youtube, etc... Yeah your posts etc..... get indexed in the search engines but they are all there own little communities also. Blog commenting works great for me along with article marketing.
See my resource for more good tips its an informative blog you may learn a few things.
Well, as far as latest innovations go, I haven't heard of anything state of the art. SEO is a standard and content should be SEO friendly from the start and rich in the desired key words. Social media marketing is the new standard using tools like Twitter, Youtube, Facebook, Ustream, commenting cliques on large sites, etc.Good commenter's can also become guest posters on better known blogs.
Joint ventures with a closely related blog/site also work well to cross promote content. I would check out problogger.net for solid tools and techniques for building market share in your desired niche.
Social media marketing and optimization is an emerging part of SEO which is a lot more useful and should be practiced for best results. Here is an article you may want to read on marketing brands on social media like facebook squidoo.com/market-your-brand-on-facebook Bill, URLdreamer.com.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.