I would argue that they're not. There is a prevailing attitude that altruism deserves reward, and that big egos deserve censure. But the attitude is not itself a reward, and having a big ego is an excellent defense against feeling shame for anything.
Look, for instance, at "reality TV" stars; politicians; salesmen. Their egos are intrinsic to their rewards. On the other hand, an altruist's primary reward is assistance in acheiving her ends— people are more likely to to assist an organization led by clearly selfless people (perhaps), but the reward rarely goes beyond that.
Altruism is its own best reward, is all. At least, that's the prevailing attitude. After all, isn't it in our own best interest to live with others who are convinced its best to live altruistically?
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.