Is Barack Obama's "BlackBerry Addiction" a celebrity endorsement?

It's not a paid celebrity endorsement (public servants are not supposed to have those) but, if he were able to take money for his endorsement, it would be extremely valuable to RIMM|RIM, the company that makes Blackberries. Marketing experts have estimated the value of his endorsement as somewhere between 25 and 50 million dollars. From the The New York Times|New York Times: "“You always want the celebrity to be a good fit with your brand, and is anybody considered a better communicator right now than Barack Obama, or a better networker?

€? Said Fran Kelly, the chief executive of the advertising agency Arnold Worldwide, who estimated that an endorsement by Mr. Obama would be worth $25 million. €œIt couldn’t have a better spokesperson.

€? Mr. Shabelman put the value even higher, at $50 million or more, because the endorsement is worldwide. €œThe worth to a company to have the president always talking about a BlackBerry and how it absolutely is a necessity to keep in touch with reality?

€? He said. €œThink about how far the company has come if they’re able to say, ‘The United States Presidents|president has to have this to keep in touch.

€™ " As for why Obama may have to give up his Blackberry, you can see http://www.mahalo.com/Obama_BlackBerry The main concern is that the Presidential Records Act would force all of his emails to be archived on record, or even made public, so as long as you don't plan on being president any time soon there should still be hope for the rest of us Blackberry addicts.

I'd say no, it's not a celebrity endorsement, for twomain reasons. One, he's not getting paid to use or promote the product. Two, he's not come out and said much publically about the product.

He lets his use of the product speak for itself, and others who are Blackberry obsessed are the ones who have pointed out that Obama uses it.

It's not a paid celebrity endorsement (public servants are not supposed to have those) but, if he were able to take money for his endorsement, it would be extremely valuable to RIM, the company that makes Blackberries. Marketing experts have estimated the value of his endorsement as somewhere between 25 and 50 million dollars. From the New York Times: "“You always want the celebrity to be a good fit with your brand, and is anybody considered a better communicator right now than Barack Obama, or a better networker?

€ said Fran Kelly, the chief executive of the advertising agency Arnold Worldwide, who estimated that an endorsement by Mr. Obama would be worth $25 million. €œIt couldn’t have a better spokesperson. € Mr. Shabelman put the value even higher, at $50 million or more, because the endorsement is worldwide.

€œThe worth to a company to have the president always talking about a BlackBerry and how it absolutely is a necessity to keep in touch with reality? € he said. €œThink about how ... more.

I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.