Jason Calacanis gave advice in one of the TWiST episodes on External Linking and SEM. Which episode was it?

TWIST #47 and the Company that you are looking for is Trada 01:05:00 Trada, launched 2 weeks ago but have been working on it for 18 months, paid search campaigns are time consuming to do well and they have figured out a way to expertsource projects 01:06:00 Search Engine Marketing (SEM) is the paid search results on the side and top of Google search results 01:08:00 SEM is challenging because a seperate auction is used for each keyword 01:10:00 Trada approach bring experts to you and the marketplace, you define what you want to spend and the wisdom of the crowd prevails 01:13:00 Pay for performance model, businesses recieve feedback on how to improve their site 01:16:00 What motivates people, Richard Bartle study 01:21:00 Trada “Hat Trick” 01:27:00 Trada, Hack-a-thon and walk in others shoes program 01:29:00 S-Curve discussion 01:33:00 What You Got Here You Won’t Get You There 01:38:00 Why Google changed box size 01:39:00 Insights From Tyler, It’s Like A Deer Farm, produces dough and brings in all the bucks 01:40:00 News with Lon Harris.

Really not sure which episode it was, but you're welcome to check the TWiST website and archive (even has a minute-by-minute rundown of each episode) here: thisweekin.com/thisweekin-startups/ And welcome to Mahalo!

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