The Earth API strips out any javascript in a Balloon description for security purposes. A common workaround is to listen for a click event on your placemark (or a balloonopening event more generally) and then recreate an HtmlDivBalloon programmatically with the full content. For more details check out http://code.google.com/apis/earth/documentation/balloons.html#getballoonhtmlunsafe.
I have a similar problem, and have been looking around for a solution. I have found this answer, which I have yet to try myself, but it may be useful to you.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.