Sounds like a decent idea. Just hard to say if it would work well or not. It's a toss up really with things like this.
Some people like to participate in lottery type things, but also alot of people don't. The website, as of now, is an information resource. If lottery was added, it would turn into something it is not.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.