Should I prefer generic names or strongly typed names for the primary keys and foreign keys in a database?

I prefer to use building_id, site_id so that the column name defines its contents more explicitly than just "id". This also makes it possible to use the ANSI join "using" syntax.

I prefer simple id, as this is standard conventions, here is a great link for all database naming conventions: http://weblogs.asp.net/jamauss/pages/DatabaseNamingConventions.aspx#Columns.

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