I'd look at that query's execution plan and try to speed it up. 30 seconds or more is a very long time for a sql query in a web application. You say.
The connection string only allows you to specify the connection timeout. I don't know any other way to set application wide ADO.NET settings.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.