I am a ex-smoker, but I grew up in a house with a Mother that smoked. I myself smoked on and off through my adulthood. (Good news: I got my mother to quit 2 years ago and counting..Yay!) 1.
WARNING: Cigarettes are addictive a. This picture shocked me for a second. I had it up before I started typing my answer on my 2nd monitor and actually had to turn it to another page while I was on a phone call.
It was too distracting and upsetting. When I was young... this was the worst case scenario when smoking. When you're a kid you think you'll live forever, so the 'this will kill you' talk didn't sink in, but a person with throat cancer and a 'voice box' did.
B. This one I find comical. I could relate to the picture back when I smoked since there were times I felt like a junky with cigarettes.
I like the artwork with the artistic stigma of injecting. C. Liked this one the least.
To me it doesn't feel strong enough. My true reasons for quitting were for health reasons... not because of the tobacco lobbyists.(but they do deserve their own level in hell) d. Almost comical.
We humans do silly and dangerous things everyday.Hell... I used to stand out in a blizzard to have my fix! This is sissy work.(I never smoked in my house) 2. WARNING: Tobacco smoke can harm your children a.
A decent picture, but not strong enough. Every time I see women blowing smoke in their baby's face, I wanna slap them.B. This one is better.
It shows Mommy doing the damage (which happens in most cases). It makes me upset and sad to see smoke around a baby.C. This picture is just an artistic rendition of b.
Same affect on me.D. This one doesn't make much sense. Yes I see I kid crying, but I don't think smoke will make children cry.
My mother smoked around me, but people didn't have the facts on second hand smoke like they do now. I never cried when my mommy smoked. I did however offer her money to quit when I was 13.E.
Not strong enough. Cute handwriting doesn't have the effect that a kid with smoke around them does.F. The picture of the girl in an oxygen mask is good.
For some reason it makes me feel sad. It pulls emotion from me.3. WARNING: Cigarettes cause fatal lung disease a.
I Like the photo. Makes a connection in my head when I look at it. The image is stark and cold.B.
I have seen this similar type of advertising before many years ago. It looks a little abstract and Mad Men-esk. Reminds me of the ad: "kissing a smoker is like kissing an ashtray" circa 1970.
C. This one knocks be out of the water. From abstract to actual.
With the overlay of smoke on the actual ruined lung is a nice touch. I can almost smell the burnt flesh.Disgusting.D. Dorky doctor pic.
I don't trust doctors, nor do I like them. It's my personal opinion, but I have also done advertising work and I would give this a 1 out what I have seen so far.4. WARNING: Cigarettes cause cancer a.
Showing a dying cancer patient is almost too upsetting. This one really bothers me!B. This one almost made me want to have a cigarette.(KIDDING!
) This is just stating a simple truth and showing a cigarette burning.Next... c. I would put the mouth picture with the cancer patient. Makes me a little sick to look at it.D.
This one again looks very Mad Men-esk. I like that the words throat, lung and mouth are in red along with the cigarette.5. WARNING: Cigarettes cause strokes and heart disease a.
This picture is nice. When I look at the oxygen mask, it reminds me to breath. With so many older people who have been smokers their entire lives... this is an automatic outcome.B.
The man with the oxygen mask is even better. I deal with so many older people with COPD. This picture is a solid truth in my mind.C.
When I saw this I first thought of Harry Potter. I guess it's the lightening bolt. I like the artistic quality, but it doesn't seem 'real'.D.
This picture doesn't make sense. Yes the words say 'stoke' and 'heart disease', but it's showing a picture of a man who looks like he's having a heart attack, or even gas. I just like looking at a correlating picture to what I am reading.
I'm funny that way.6. WARNING: Smoking during pregnancy can harm your baby a. I don't like this drawing of a baby and I don't like the font.
It was actually hard to read for a second... I had to adjust my eyes. My first reaction was that it was stupid.B. Much better than previous picture.
I like the pacifier next to the nasty ashtray. Very strong message.7. WARNING: Smoking can kill you a.
Very blunt autopsy picture. Needs no explanation or thought process... ew.B. Again blunt but in an abstract way.
Reminds me of the funny term coffin nails.C. Better than b. I immediately looked to his hands because I thought he had a cigarette in them.
A better reminder of death and a more realistic picture.D. This picture almost didn't register.It took me a moment to see that the object on the left was supposed to even be a pack of cigarettes. My first thought was drawn to the only color in the picture and when you focus on that... it looks like buildings.
This happened in the first second.8. WARNING: Tobacco smoke causes fatal lung disease in nonsmokers a. Someone crying again.
This time it looks more connected than previous pictures of someone crying. This picture is more emotional to me.B. I like the tombstones.
Very much to the point without being too emotional.It's very direct.C. Even more direct than b. This picture almost made me hold my breath.D.
This one gave me the same reaction to c. People don't realize how much air a smoker actually takes up.E. This one is almost melodramatic, but gets the point across.
The other ones are better.9. WARNING: Quitting smoking now greatly reduces serious risks to your health a. Not offending, but polite.
A good reminder to have on a pack.B. I have actually done this, although I don't recommend putting a whole pack down a toilet. I ended up having to snake my toilet.It really reminds me of quitting though!C.
This one I like. Being a ex-smoker, I love and treasure the feel of having my breath back. This picture actually made me feel happy!.
I personally like this one the best. Wow, this made me tired! I'm gonna go and close my eyes for a bit.
I hope at least some of my comments will help you with your work @knowsalot. Thanks! *picture is from my smokin' days.
It still wasn't pretty.
While I am a smoker, I am in support of labels like this. I believe that if it can deter a handful of people from smoking, it is worth the effort. Granted, there are hard-line smokers like myself that may never get detered from smoking.
We are not the target audience for these kinds of ads, though. Instead, these ads target the people that are buying their first pack, or have not been a smoker for very long. Sometimes, messages like this can change a lot.
I remember watching Ed Begley Jr. on Jay Leno many years ago. He stated that he had been a life-long smoker but had recently quit cold turkey. He said that his young son say one of the warnings on the side of a pack of smokes."This box says that these can kill you.
I don't want them to kill you. " He quit smoking right then and there. The message on the smokes might not have gotten across to him, but it got across to his young son.
S son was able to interpret it in a way that make Begley Jr. quit. Was it worth it?Yes. There are also those that te messages may have had a slight impact on.
The new pictures should have a greater impact. Remember, the smoker will have to look at these types of pictures whenever he or she goes to smoke. The repetitive viewing of the picture should have a stronger impact.
Heck, it might even end up having a stronger impact on me.
Your instructions are quite detailed, but, I choose not to follow. (I did look at all the photos in PDF format) I am not a smoker. The smokers will ignore these warnings just as I ignored your instructions.
If you want market research, this is not the place. An addiction cannot be cured with photos and words. They are not emotional or visceral enough to elicit the change needed to quit.
The photos and words will most likely give non-smoker a sense of relief that they do not smoke. Good luck with your results.
I am a former smoker and I think this is ridiculous. Everyone who smokes knows what it does and can do. I also say to hell with most of it.My grandmother smoked 3 packs a day since she was 14 and her death wasn't related to smoking at all.
She had a cough, that's about it. On the flip side, I've known people who died of lung cancer who never smoked a day in their life... and no one in their household smoked either. I think if you're gonna get cancer or something else, you're gonna get it (or not get it) regardless.
Smoking will make it worse, but it's not the cause.
Short and to the point: If the labels prevent even one person from winding up with cancer, then the new labels will have started to accomplish the goal set forth by the FDA. Smoking and second-hand smoke both lead to an increase in the cost of health care. With the economic downturn in the U.S.Reducing the cost of health care expenses for smoking related diseases will only help.
I tell ya one thing I like the most in our religion- it is we are prohibited for intake of any kind of narcotic drug or anything that compromises our senses! Yeah, I'm proud to be a SIKH. Ye were asking for my feeling.
I feel that why don't government just cut off the permit for cigarettes without being greedy for the profit. I know that every one non-smoker, on earth, would be thinking that why don't smokers care for their health? , why don't they understand that this smoking will lead 'em to a dead end?
The answer is that they do understand but as we all know that they become addictive to it. And I better know addiction as I'm addicted to TV and PS-II that I can't feel easy if I've to stay away from my PS. Smoker do try to avoid but when a cigarette is in front of 'em they can't deny kissing it!
Their was a friend of mine whom I loved very much. He was addicted to smoking. But he was afraid that I would probably broke our friendship coz of smoking.So he avoided as much as he could.
I've burnt his whole packet of cigarettes to ashes, if I catch him smoking. I've worked in anti-smoking rally. We had displayed some pictures which have shaken them head to toe.
But we have to choose some more effective ways. The one way is that his family members try to get him to anti-smoking club where he would realize how moron he was breathing kilos of smoke and causing nothing but disease to himself and his loved ones.
We have had a system like this in place for a few years in the UK. Some of the images used on our packets are a bit alarming but I do believe, as a smoker, that they will deter possible future smokers. I believe the images are as shocking as possible to have the most effect.
We started, in the UK, with a simple text block which was quickly replaced by similar images as in the proposed FDA packaging requirements. If the images were any less shocking / offensive / ugly, I don't believe the point would be put across any where near as well. A child picking up a package with a diseased lung is far less attractive than a shiney gold packet, for example.
There has also been talk over the past few days to make all tobacco prodcucts to have completely brown packaging. It seems that the UK is taking this very seriously, but where will it all end?
I'm not going to do your survey, but I will say that I'm Canadian and we had those images on cigarette packs for a long time. We don't anymore, I guess because they didn't have the intended effect...? As a smoker, I don't care about the images on the pack of cigarettes I've just bought. I guess I am not alone in that.
After a few months with the images on the packs, nobody noticed them anymore.
More Nannystateism. When I smoked, I was perfectly aware that it was bad for my health. Maybe it was the stuff that I was coughing up from my lungs that gave me a clue.
I did not need any warning other than that. This kind of idiocy from the stupid left is what makes the idiot right so successful. People don't like being condescended to, and they respond to that by punishing the condescending entities.
When the Terry Shivo case happened in Florida and the idiot right demanded that the Bush government get involve, people responded by lowering their support for the idiot right. Please note that not everyone on the right is an idiot, just some of them. Not everyone on the left is stupid, just some of them.
Unfortunately the stupids and the idiots are convinced that they know what is best for the rest of us, and there are too many of them holding government jobs.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.