Levinson: One of the best is the Sprint pin dropping, which they've stayed with now for over a decade. Their team did market research that showed what people were most concerned about with a long distance carrier was clarity and communication. And, somebody pointed out that often people characterize a quiet environment as being so quiet you can hear a pin drop.
Using that single thought, they created a graphic representation of a pin dropping for their marketing. When people see this meme, the pin drop, they know it means clear communication. One of the most successful memes in marketing history is the Marlboro cowboy, who became a symbol for rugged individualism and freedom.
I was in England when we introduced the Marlboro Man in Europe, and it was amazing how many Europeans immediately understood its meaning because it represented so many things that they had seen only in movies before. Notice that the ads don't say much, they usually just show the cowboy and a pack. Other memes ... more.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.