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The best tool is the FireFox SEOTools plugin from SEOBook. This does a lot of simple analysis quickly by utilizing a large number of other tools, website analyzer and competitive comparison sites. tools.seobook.com/ Pretty much from there you need to go with professional tools.
You can actually get to the professional services by using SEOTools to use the free versions of those services (Like compete. Com, quantcast. Com etc.) Start from here and expand into what services you need.
WordTracker, KeywordCountry, SpyFu are keyword research tools. SEO scoring tools examples are webceo, IBP (internet business promoter) etc. All the other SEo works are still best done by hand.(manually).
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.