Using the internet to promote your business is to your advantage subject to the type of business you have. You have to learn ways to get your website seen otherwise it just gets lost in amongst the other billions. There are ways to get up the rankings with the search engines but this is a craft you need to learn otherwise it starts to cost you money.
I hope this is what you meant by fusing. More.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.