What are the various factors affecting marketing environment?

Lets start off by saying that their are several factors that affect the marketing environment; where the factors, when broken down, are known as Micro and Macro environmental factors. Micro-environmental factors includes all those elements internal or close to the organization that has an impact on the ways in which a company can successfully satisfy the needs of its customers or that may have a direct impact on the organization's strategy. These micro environmental factors may include the organization's customers, organizational suppiers, employees, the media, competitors and shareholders who have a vested in seeing the organization succeed.

Micro-environmental factors refers to those elements that are beyond the control of the organization, that may affect the organization's strategy and its ability to satisfy it market effectively. These factors iclude demographics, the economy, technology and the political stability of the country or market that you are currently targetting. I would go deeper, but I hope this synopsis gives you an understanding of the question you asked.

Marketing environment could be your work place... your community or economics in general. To answer broadly - Everything from global economies, your product, demographics - competition and all the way to how much sleep you got last night - all these factors can effect "your" marketing.

What are the factors affecting marketers in the micro and macro enviroment.

I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.

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