What behaviours is the REF seeking to incentivise?

The REF aims to support institutions undertaking innovative world class research, responsive to the needs of the economy and society, across the full spectrum of academic disciplines. More.

I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.