What do you think of Miller High Life's one-second ad for Super Bowl XLIII? Hit or miss?

I think it's brilliant. Rather than spending the $3 million for 30 seconds as other advertisers, they can spend a fraction of that on publicity for the unique ad and get the same results. It's a good tactic in my opinion, especially in the current economic conditions.

I thought it was an original idea when I only saw a couple of them. However, as word of the gimmick got out, you could find places stringing them together so you started to get an idea of what the spot was about. Just this evening, on television, I saw the full spot of a bunch of beer truck drivers talking about how they could make a commercial 1 second at a time.It's over exposed for me now, and I don't care as much.

If I was watching the Superbowl and just saw a blip on the screen of a guy saying "BUBBLY! " or whatever, I'd wonder what the heck just happened. Now not so much.

I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.