What is ROI analysis?

Return on Investment (ROI) analysis is one of several approaches to building a financial business case. The term means that decision makers evaluate the investment by comparing the magnitude and timing of expected gains to the investment costs. Decision makers will also look for ways to improve ROI by reducing costs, increasing gains, or accelerating gains.

In the last few decades, this approach has been applied to asset purchase decisions (computer systems or a fleet of vehicles, for example), "go/no-go" decisions for programs of all kinds (including marketing programs, recruiting programs, and training programs), and to more traditional investment decisions (such as the management of stock portfolios or the use of venture capital). More.

Return on Investment is a financial concept for approximating the value of goods and services produced by an activity compared to the dollars invested in the activity. For a public library, the ROI is a way to answer the question, "What does the community get back for every dollar invested in the library?". If the library tax dollars went into a black hole and no services were provided, there would be no return on investment.

On the other hand, if the total of all tax dollars invested in the library produced an overall benefit to the community of twice the amount invested, the return on investment would be $2 of value for every $1 invested. In a subconscious way, the public may be aware that they pay for the library as part of their property tax and that, in return, they can use the library. They can attend programs, read newspapers, borrow books, dvds, audio books, etc. At another level, patrons may stop to realize that using the library means they can borrow items as an alternative ... more.

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