Well, there has to *be* a deeper level before you can give a crap about others on a deeper level. What you're probably picking up on is that people either don't have a deeper level, or they don't feel they can be vulnerable enough to let anyone else see it. So we've become this Facebook society full of meaninglessness.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.