I really liked the Doritos Power of the Crunch commercial. The cheesiness of it (no pun intended) cracked me up, and I also like the fact that it was consumer-made, starring amateurs. youtube.com/watch?v=AAoEfSHkc9U.
The Budweiser Clydesdale retrieving the big stick. Second is the Clyde rescuing his girl from the carnival.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.