I don't think it hurts as far as publicity, most people who are watching don't mind the carzy testosterone outbursts!
Strikeforce allow Miller to instigate the brawl. Sheilds stock with other companies (namely UFC and Bellator) falls as a result. Sheilds re-signs with Strikeforce so Strikeforce get to keep their champion and have a marketable rematch.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.