What percent of the brand's marketing spends are on BTL activities? What formats and activities does this include?
Besides associating with football and other sports platforms, we do a lot of pub promotions as a part of the BTL activities. Our objective is to get the product sampled. We have promoters giving out samples and merchandize at popular night clubs throughout the country.
We also organize the screening of the English Premier League in popular joints for fans, and promote our product through these. More.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.
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