Something that is compelling that will either make their life easier, entertain them, or save them money. College students can come from a variety of economic status (rich trust fund kids, upper middle class kids who parent help a lot, middle class and down), this effects their disposable income which also effects what you market. If you are trying to sell a $60,000 BMW on a website for college students you need to find a better place for your ads.
-Most of the things listed are just kind of ehh. What ever is marketed has to do one of the three things listed above and be affordable to the market. There are two parts to demand, being WILLING (your job as a marketer to create a need/desire for product) and ABLE (economic factors) to purchase a given product.
You need to show how this product will either; have me laughing my rear end of in entertainment, save me 3 hours a night so I can spend more time working out or going to parties or hanging out, or save me a ton of money so I can get something else.
College students would probably most likely want to see an eBook reader (iPad or Kindle) or come kind of cell phone like the iPhone, the new Droid X, or any new kind of revolutionary cell phone that is being touted right now. The way it is promoted does matter. If you can figure out a way to make the promotion different, it will catch our attention and we will remember the promotion and tell all of our friends.
One thing you might want to look into is promoting via social media. Since almost all college students are on FaceBook and/or twitter, it is a way to tap into a huge amount of college students all in one place.
I'm not a college student, so I don't really know. But it strikes that what people most want to see promotions for are things they didn't even know existed. Or at least that they didn't realize how useful, how cheap etc they could be.I.e.
People don't want to be told what they already know anyway. For example - "There's this great thing called an iPad".... reaction: "Yeah, I knew that already. " - "Special student deal on iPad"... - reaction: "Interestiing, tell me more" - "Med students: All your textbooks on the iPad for $X" - reaction: " I didn't know they had textbooks" I am not suggesting iPads are the thing to promote btw... more that whatever you promote, tell them them something relevant to them personally that they didn't already know.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.