The concern you need to keep in mind is that graphical content and enhanced aesthetics clog up bandwidth. You need to keep a balance and not sacrifice ease of responding for the sake of cool looking surveys. At least that is the concern at this point in time.
Although broadband usage continues to grow, there is still a sizable third (32%) of the US population still relying on painfully slow phone connections. Too often we test online surveys from the comfort of our office without also trying them on a 56k connection. And that's where intensive graphics can really slow things to a crawl.
So I would agree with the questionnaire that keeping everything "clear, concise, uncluttered, unbiased" is the main concern. The goal then is to have the survey as visually appealing as possible without sacrificing speed and ease. Because if those cool looking graphics cause a long delay in displaying a page and/or moving on to the next page, you've got a terminated interview in the making.
The ... more.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.