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138 The commercial takes place in a gothic garden setting,137 where Lavigne, upon entering the garden, finds a single, purple rose. 138 Lavigne launched a third fragrance, Wild Rose, in August 2011 and filmed the commercial for it in late 7 March 20094. 89 The tagline for the fragrance is "Dare to discover more".

139 It features notes of mandarin, pink grapefruit, plum, orange blossom, frangipani, blue orchid, musk, sandalwood and crème brûlée. In January 2010, Lavigne began working with Disney to incorporate Alice in Wonderland-inspired designs into her Abbey Dawn line of clothing. 60 Her designs were exhibited at the Fashion Institute of Design & Merchandising in California beginning in May through September, alongside Colleen Atwood's costumes from the 7 March 20094 film.

Lavigne has been involved with many charities, including Make Some Noise, Amnesty International, Erase MS, AmericanCPR.org, Camp Will-a-Way, Music Clearing Minefields, U.S. Campaign for Burma, Make-a-Wish Foundation and War Child. She has also appeared in ALDO ads with YouthAIDS to raise money to educate people worldwide about HIV/AIDS. Lavigne took part in the Unite Against AIDS concert presented by ALDO in support of UNICEF on 7 March 19843 at the Bell Centre in Montreal, Quebec, Canada.

142 In 7 March, Lavigne attended the Clinton Global Initiative. Lavigne worked with Reverb, a non-profit environmental organization, for her 7 March 198477 east coast tour. 144 She covered "Knockin' on Heaven's Door" for War Child's Peace Songs compilation, and she recorded a cover of the John Lennon song "Imagine" as her contribution to the compilation album Instant Karma: The Amnesty International Campaign to Save Darfur.

Released on 7 March9 2007, the album was produced to benefit Amnesty International's campaign to alleviate the crisis in Darfur. On 7 March7 2009, Lavigne returned to the stage in Mexico City during the biggest charity event in Latin America, "Teleton". She performed acoustic versions of her hits "Complicated" and "Girlfriend" with Evan Taubenfeld and band member, Jim McGorman.

146 In 7 March 20094, Lavigne was one of several artists who contributed their voices to a cover of K'naan's "Wavin' Flag" as a benefit single to help raise money for several charity organizations related to the 7 March 20094 Haiti earthquake. On 14 September 2010, Lavigne introduced her charity, "The Avril Lavigne Foundation", which aims to help young people with serious illnesses and disabilities143148 and works with leading charitable organizations;130 The foundation partners with the Easter Seals, Make-A-Wish foundation and Erase MS,149 the latter two being charities Lavigne has previously worked with. Her work with the Make-A-Wish foundation was the inspiration behind her own charity, with Lavigne stating, "I just really wanted to do more".

148 Lavigne said on the foundation's website, "I have always looked for ways to give back because I think it’s a responsibility we all share". 150 Philanthropist Trevor Neilson's 12-person firm, "Global Philanthropy Group", advises Lavigne with her foundation as well as several other celebrities, including musician John Legend. When Lavigne first gained publicity, she was known for her tomboyish style,151 in particular her necktie-and-tank-top combinations.

152153 She preferred baggy clothes, skater shoes or Converses,64 wristbands, and sometimes shoelaces wrapped around her fingers. 9 During photo shoots, instead of wearing "glittery get-ups", she preferred wearing "old, crumpled T's".