It happens every season pretty much these days, just look at Chelsea they have lost the hunger and are so complacent because they are champions they think they're so far ahead of everyone else and believe the media hype, same could be said for city as champions last season.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.