I'm not a big football fan, so for me Super Bowl ads are the best part of the Super Bowl. And sadly, none of the five finalist Doritos ads seem really great. But if I had to pick one, I'd say the The Doritos Cat Trap because the Cats|cat reminds me of my cat:) youtube.com/watch?v=-7qGmfA06l0&feature=....
I am kind of liking the last one. I wish I had a crystal ball.
I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.