Who’s hoodwinked by a healthy halo?

But nowadays that twisted rationale seems a little out of date. Broad beans may still taste bad to me, but we can have our healthy foods in other forms – and enjoy them too. At FoodNavigator we have noticed a trend amongst flavour firms for new collections they say are inspired by the trend for healthier eating, like green tea, goji, and pomegranate, to name a few.

But unlike the foods they mimic or stem from, the flavours don’t have any health benefits themselves. Instead, they form part of a food’s healthy halo. A shimmering aura of a goodness and nutrition.

“Eat me, and be well,” they seem to say. That’s all very well if the food beneath the halo is healthy too. A product with active levels of green tea catechins, for example, may need a helping hand from a flavour to make it taste of tea.

But what about green-tea flavoured cake, or cranberry candy? The halo could eclipse the high fat or sugar content. Right now, nutrient profiling is a hot topic in the EU, as law-makers put their ... more.

I cant really gove you an answer,but what I can give you is a way to a solution, that is you have to find the anglde that you relate to or peaks your interest. A good paper is one that people get drawn into because it reaches them ln some way.As for me WW11 to me, I think of the holocaust and the effect it had on the survivors, their families and those who stood by and did nothing until it was too late.